Graphic Design & Art Direction
Graphic Design & Art Direction
During my four years as Art Director at LeafLink, I implemented a robust project management system using Asana, ensuring streamlined workflows and clear communication across teams. I also developed and maintained an efficient file storage system to keep projects and designs organized and easily accessible. In addition to leading weekly creative team meetings, I took the lead in updating and evolving LeafLink’s brand identity.
As part of the rebranding effort, we aimed to modernize the brand and infuse it with a confident, fresh energy. Drawing inspiration from our logo, I introduced dynamic shapes and patterns that added a playful yet professional touch, redefining LeafLink's visual language and creating a cohesive and contemporary brand aesthetic.
Overall Identity, Art Direction, Print and Web Design