Graphic Design & Art Direction
Graphic Design & Art Direction
LeafLink List is an annual celebration recognizing the brands, retailers, and products within the LeafLink community that are shaping the future of cannabis. This multifaceted project encompassed a variety of digital and physical components, including a dedicated website, social media content, email campaigns, and an award ceremony. Print design also played a significant role, with a thoughtfully designed gift box for winners and a postcard campaign to build awareness and excitement for the event.
Drawing inspiration from the unique stories of our brands and retailers, the brand identity and digital design were crafted to reflect the diversity of the cannabis industry. Organic shapes, inspired by the natural landscape, come together like puzzle pieces, symbolizing unity and interconnectedness. This bold and dynamic visual system encapsulates the spirit of the LeafLink community while creating a cohesive and memorable event experience.
Brand Identity, Art Direction, Print and Web Design